'Confidex Sustain' runner up for Best product launch campaign for Corus

Confidex Sustain is a guarantee that covers the durability of Colorcoat's pre-finished steel product and makes the steel building envelope carbon neutral.

The campaign aimed to raise awareness of Confidex Sustain and its value among target audiences; secure 30 project registrations within the first year; reinforce Colorcoat sustainability credentials and work with supply-chain partners to deliver a consistent message and achieve deeper market penetration.

The campaign began with a formal launch to supply-chain partners consisting of presentations and face-to-face briefings. All partners added the Confidex Sustain logo to their adverts in major trade journals, as well as to exhibition stands, brochures and their websites with links through to Corus.

A comprehensive brochure, registration form and 46 individual system environmental product declarations were printed and the Colorcoat calendar was used as a platform for key messages. A microsite was developed and offered quick access to download more information.

Advertising was targeted at major construction journals, demonstrating key parts of the offering and highlighting supply chain collaboration.