Coremetrics measures success of using Marketing Options International to organise major event

Background
Coremetrics, an IBM company, is the leading vendor of marketing optimisation solutions. Its products help businesses optimise and automate their marketing programmes to ensure the best offer is always made to the right customer, via sophisticated online analytical, optimisation, bid management, targeting and attribution techniques.

Coremetrics decided to host a three day Marketing Showcase for 150 European customers in the retail and travel sectors. The objective was to impart its 2011 business strategy and provide a forum for customers to share fresh insight and real life experiences.

The company enlisted its integrated marketing communications agency, Marketing Options International, to assist with end-to-end planning, preparation, execution and follow-up of this important event.

Total customer engagement
The Marketing Showcase took place in February at London’s Jumeirah Carlton Tower. The first day saw 20 hand-picked customers attend a Customer Advisory Board, where they could share their business strategies with both Coremetrics’ senior executive team and their peers over an exclusive dinner.