DBG rebrand

The new DBG logo is designed to align both of the group's brand

The data company wanted to align its email division with its main brand in order to make a greater impact on its market. Hannah Graham, group head of marketing for DBG explains

Who or what are you?

DBG (formerly Database Group) is a data company that has helped organisations use their data more effectively for over 40 years. Our services include database building, campaign planning and management, data cleansing, customer analysis and reporting. Our clients include Renault, William Grant & Sons, Esso, AXA, UBM, Center Parcs, Dyson and Volvo.

Ten years ago, in response to the birth of email marketing, DBG set up its email service provider wing Database Group Interactive, which now sends out over 100 million emails a month on behalf of its clients. These include Pizza Express, Zizzi and Ask restaurants, RSPB, Fish4, Travelbag, Esso and Experian.