Digital asset for Acronis, by CleverTouch

Summary

Acronis did not have the luxury of a large budget or a significant amount of time to raise their profile in the very competitive world of online backup. This resulted in a campaign and programme that required several marketing goals to be completed within a short period of time.

Acronis worked with CleverTouch to create a campaign that would achieve their goals within a relatively small budget and a tight timescale.

Goals included:

1. Test and re-energise an underutilised marketing database

2. Raise the awareness of Acronis ahead of major product announcement

3. Generate leads for a new sales team

Currently the ROI is 4:1 and expected to peak at 10:1.

In addition this campaign has been used as a case study in Marketing Communications 5th Edition, PR Smith and Ze Zook, p.392

About Acronis

 Acronis is a software company which helps small to medium businesses manage their backup and disaster recovery operations; they sell products both direct and through enterprise resellers. The company is a world leader in providing scalable storage management and disaster recovery software that helps enterprises safeguard their information and assures the availability, security, integrity and recoverability of their infrastructure.