DNX As the crow flies

Brand: DNX
Objectives: New business lead generation
Target audience: Marketing managers and directors at large businesses in the Guildford, Surrey, area

Solution: DNX wanted to target businesses based nearby and to use its geographical location to its advantage. With phones, emails and web conferences, it's easier than ever for agencies and their clients to keep in touch regardless of where they're based, but nothing beats being able to pop down the road and meet face-to-face whenever necessary, it said. The agency also said it 'wanted to inform large businesses in the Guildford area that there was a really good B2B agency practically on their doorstep.'

Description & specifications: The key to this mailing was in the personalisation. Each prospect was hand-delivered a box, the lid of which said '91/4 miles isn't very far'. The distance was personalised according to how far away the recipient's office is from the agency.