eBay turn to SCi Sales to boost eBay Motors Pro

The Client
eBay is the world’s leading online auction site. The addition of eBay Motors Pro puts dealer vehicles in front of over three million potential buyers every month - in a matter of minutes. According to Hitwise, the site is number one, based on market share of online automotive classified adverts.

The Campaign
The motor trade has traditionally used newspaper classified adverts to drive footfall to their showrooms. eBay has taken this format and applied it online.

eBay Motors Pro was launched using a mixture of direct mail, eBay sales resource and an external telemarketing agency. However it soon became clear the proposition was not reaching its full potential.

After consultation with the client, it was agreed the best plan was to use a mix of inside and outside sales, both of which would be provided by SCi Sales Group.

• Inside sales: SCi Sales assigned a dedicated team to call the principal or marketing manager of every car dealer in the UK. They introduced the proposition and explained how eBay Motors