Ellisons grows online business through social media

A social media campaign devised by The Crocodile for hair and beauty supplier Ellisons used a mix of channels to engage a hard to reach B2B audience, delivering an uplift in online revenue equal to a 526 per cent ROI

Ellisons is the UK’s leading next day provider of products and equipment to the professional hair and beauty industry. The company offers over 12,000 products and operates three cash and carry warehouses. It also sells by telephone, mail order and an ecommerce website.

Ellisons’ customers include beauticians, hairdressers, salon managers and owners, and sole traders running mobile beauty businesses. This is a B2B audience that is difficult to reach via traditional marketing techniques. The nature of their work makes them less responsive to DM and email campaigns. However, while firmly B2B, Ellisons’ customers demonstrate consumer type behaviour and are active on social media.

The Crocodile was able to demonstrate ways this audience could be engaged via social media and was brought in to carry out a piece of transformational work to embed social media into Ellisons’ marketing and communications. Following this, The Crocodile was reappointed by Ellisons to help drive awareness of a new mobile website, grow its social audience and increase online revenue.