EMC speeds ahead with social-driven global campaign

IT giant EMC used a social-driven coordinated strategy to magnify the impact of its biggest ever global product launch

EMC is a global leader in information management, providing data storage, information security, virtualisation, big data and cloud computing products and services that help customers store, manage, protect, and analyse massive volumes of data.

The challenge
EMC was planning its biggest ever global launch to the IT world, promoting its latest midrange products. EMC’s global marketing team chose to work with agency partner The Crocodile to promote the excitement of the launch event and the advantages of its new products in a social-driven global campaign.

The primary objective was to generate massive awareness and engagement among key target audiences before, during and after the launch event to drive new leads across EMC’s global market. On a wider scale, the campaign was designed to leverage the new product launch to reinforce EMC’s position as industry leader and vendor of choice for mid-range enterprise IT solutions.