Endeca uses Eloqua to drive global expansion

Endeca's software helps people explore, analyse, and understand complex information, guiding them to insights and better decisions. Its global client base includes blue chip companies in a diverse range of industries including ABN AMRO, Boeing, IBM, Marriott International, Nike and Wal-Mart.

Since 2005, expansion of this enviable customer base has been assisted through the use of Eloqua's demand generation platform. Justin McLaughlin, marketing manager at Endeca, has been a passionate advocate of the solution and enthusiastic champion of its benefits from the moment dialogue between the two organisations began, long before implementation in 2005. As he puts it, 'I've been closely involved with our implementation right from the very beginning.'

McLaughlin explains that initial conversations between the two organisations were focused on the email functionality of Eloqua's web-hosted solution. But he says that when the full potential of the system - and the opportunities it presented for Endeca's marketing - became apparent, discussions moved to an entirely different level.