'Energy 360' by Base One for British Gas Business

British Gas Business provides energy to the business customer, from small and medium up to large industrial and commercial organisations. It is the largest supplier of its kind in the UK.

Strategy
Companies are under pressure to use less energy, reduce energy costs, increase efficiency and comply with new EU Directives and legislation. This is why BGB invested in a new energy management offering called Energy360 - a suite of products and services designed to help clients meet these challenges, and promised to help them reduce energy costs by at least 10 per cent.

The launch of Energy360 was a bold and unexpected departure for British Gas Business - they were the first energy provider to also offer an energy management service.

Objectives of the campaign

To create awareness and generate new business within energy management services market - more specifically:

• 5 per cent awareness amongst corporates
• 25,000 unique visits to website
• win £1m new written business
• generate lead pipeline worth £10m