Find your path to DB2 Enlightenment – Seek the Geek by Triton Consulting

Summary 

 Triton used a character called the “DB2 Geek” and run a mini site.

We used our “DB2 Geek” character in a campaign designed to increase brand awareness with our target audience of DB2 and database management professionals and generate leads for our Remote DBA service.

DB2 is a highly technical subject and does not lend itself to interesting creative. In order to stand out from our competitors it is important for Triton to push the boundaries of traditional IT marketing.

However, with a budget of just £8500 for this campaign and a marketing team of one it was a challenge.

It was vital that we selected the best mix of communication channels and worked creatively to stretch our budget. The campaign utilised a range of media channels to engage with the widest audience possible including:

• Direct mail

• Email

• Website

• Social media including Twitter and LinkedIn