'Fire Safety' highly commended for Best use of PR for Rockwool

Rockwool is the UK's leading manufacturer of mineral wool insulation for fire, thermal and acoustic protection. Its stone wool insulation is made from volcanic rock, does not burn, rot, absorb moisture or odours, and is able to withstand temperatures of more than 1,000 degrees centigrade.

Competing brands were making bogus and unsubstantiated claims about the fire safety of their own products, which raised questions over public health. Rockwool needed to prove that its own product performed better and safer than its competitors. 

Playing with fire

The installation industry was using the term 'fire safe' to describe all insulation products, irrespective of whether they were combustible or not. Even those which did not burn were not necessarily stable in fire; some types melted in high or low temperatures, leaving a gap where the insulation once existed and forming no effective barrier to fire.

All products in the Rockwool range have been independently assessed for their particular use and are supported by third-party approval from accredited bodies such as the Loss Prevention Council and Lloyds Register of Shipping.