‘Five second films’ for PayPal, by Base One

Summary

It’s a little known fact that only 51 per cent of online shoppers complete their purchase. PayPal Express Checkout therefore has a very valuable benefit to online retailers because it helps people pay more quickly, which then reduces the number of abandoned shopping carts and increases revenue. This campaign is all about an effective creative way of communicating that benefit across a number of different media.

About the client company

PayPal is a leading provider of online payment systems.

Strategy – broader business issues the company is facing

Shopping basket abandonment is a massive issue for online merchants (only 51 per cent of online shoppers make it past the website payment process – the rest give up). PayPal Express Checkout helps to increase the speed and efficiency of the process (just three clicks and minimal data entry/re-entry) therefore increases sales conversions by 33 per cent. Offering PayPal therefore helps merchants to increase revenue. However, awareness of this fact was not high among online retailers.