‘Flexible solutions for hedge funds’ for Thomson Reuters by BPM Works and Strategy to Revenue

Summary

Marketing strategists BPM Works and sales effectiveness consultancy Strategy to Revenue Ltd developed and executed an integrated marketing and sales campaign ‘Flexible Solutions for Hedge Funds,’ currently on track to deliver an initial 800 per cent return on investment for Thomson Reuters.

Firstly, BPM ran a series of Internal Proposition Mapping Workshops with Thomson Reuters’ stakeholders to develop a market segmentation based on hedge fund investment strategy. Further value propositions were developed based on the top of mind issues for the key decision makers by segment.

From this work, a go-to-market messaging strategy was developed along with supporting marketing collateral and sales toolkit materials. These messages were then delivered to global sales specialists by Thomson Reuters sales managers, using Strategy to Revenue’s unique interactive multimedia learning

tool POWERsession to equip, motivate and mobilise their sales specialists globally.

The marketing campaign has been praised at all levels of the organisation for its scalable and highly focused approach, enabling Thomson Reuters to successfully engage with a wide range of stakeholders and achieve incremental sales.