'FlyPowwownow' limited budget campaign by Powwownow

Founded in 2004, Powwownow offers customers low-cost conference calling facilities with the ethos of no booking, no billing, no fuss.

Powwownow is the leading free conference call provider in the UK with over 65 per cent market share. They also hold 3 per cent of the total UK conference call market. With over 200,000 users holding 5,000 conferences a day, turnover for 2010 is expected to reach £8m.

The company operates in 15 countries including the US and major European markets.

Strategy - broader business issues
Powwownow always markets itself as the next best solution to meetings. As realists they recognise meeting face-to-face is a better option, however business travel is costly, time consuming and damaging to the environment. Powwownow offers a practical, low-cost solution for SMEs and Corporates who can't afford the time or money to travel to every meeting.

Its story began in September 2009: British Airways flew Boris Jonson to New York, business class. On arrival he held a press conference advocating the value of flying compared to conference calling, even quoting statics that claimed companies were less likely to win the business if they used conference calling instead of meeting face-to-face.