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    B2B Marketing
    ABM & Demand Generation

    By B2B Marketing

    Fujitsu

    Fujitsu UK & Ireland is a leading IT systems, services and products company with an annual revenue of £1.6 billion.

    The challenge

    Fujitsu had recently repositioned its sales teams to work at a portfolio level so it could provide customers with a single point of contact for its full range of products and services.

    With its extensive portfolio of products and product experts based around the country, Fujitsu needed to find a way to ensure all its sales personnel had access to the latest developments and understand the full range of offerings. Furthermore, a new initiative was required to ensure sales people were providing the same customer messages as Fujitsu marketing campaigns.

    The solution

    ‘Product of the month’, took shape as a suite of standardised internal materials focusing on cut-through messaging that would enable the salesforce to quickly understand and apply the USPs of Fujitsu products and services.

    Materials included:

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