Gyro International's lead generation website for McAfee

With 20 years of experience as an online security provider, McAfee has developed a global reach, securing customers across the EMEA, North America and Asia Pacific regions. But McAfee wanted to generate awareness and leads for its total protection product, which blocks viruses, spyware, spam, phishing and hacker attacks and identity thieves from desktops, servers and email.

It needed to find a way to promote the product, generate sales, to access prospects -particularly among IT directors and managers at businesses requiring security solutions - even if there were not ready to purchase a solution straight away. The idea was to start to gather data and intelligence on them.

A multilingual campaign was required to execute it firstly in the EMEA  (including the UK, Ireland, France, Germany, Netherlands, Italy, Spain, Sweden and Norway) and then globally to reach 100,000 contacts. It also needed to be within a budget of £25,000. Finally, a good database needed to be built for future use, and keep audiences interested in the McAfee brand and as the solution for online security solutions. With all of these considered, it was decided that a digital approach to the campaign would be ideal.