Hiscox's 360 digital marketing audit brings results

Hiscox is a specialist insurance provider, offering high value home and motor insurance, overseas holiday home insurance, commercial insurance and event cover. Rather than striving to be a low-cost choice in the market, the Hiscox brand has been built upon a heritage of solid products and excellent service.

Challenge
As Hiscox's online presence forms a core generator of its Direct Business new sales leads it was imperative that the organisation's various online marketing strategies were streamlined and optimised to deliver the highest possible returns in a measurable way.

As part of a wider marketing strategy, Hiscox had implemented a number of online tactics including paid search, display advertising and an affiliate programme. In order to take their online campaign to the next level and maximise return on digital marketing spend, it was decided to engage the services of digital specialist.

'We identified a need within our marketing function to overhaul and consolidate our digital campaigns,' says Annabel Venner, Head of Marketing, Hiscox UK. 'Whilst our online strategies to date had proved successful, results had begun to plateau. Therefore, in order to build momentum we decided to seek specialist guidance from a consultant who would be able to link our strategic business objectives to the most appropriate online marketing channels - whilst quickly and effectively helping us to meet challenging online revenue targets.'