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    'Hitting the Checkout' by Wildfire for dotCommerce

    The client company - about dotCommerce

    dotCommerce is an ecommerce solution aimed at small to medium size retailers. It is part of the dotDigital Group of brands.

    Strategy - broader business objectives and how this activity relates

    dotCommerce was the latest in a series of dotDigital Group products and services developed and designed to build on the success of the Group's dotMailer email marketing platform.

    dotDigital tasked Wildfire with launching the new dotCommerce brand to the market and helping to drive early interest in the new dotCommerce platform. Strategically, the PR campaign needed to raise early awareness of the brand in what is a very niche, targeted B2B audience and an extremely competitive market.

    Campaign objectives

    In July 2009 dotDigital launched dotCommerce - an ecommerce platform that sought to provide all the customisation and support of a bespoke build, along with the ease of use, affordability and flexibility of an off the shelf product. Wildfire was given the following objectives:

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