How Tinmasters achieved its two-year rebrand campaign in three months

Summary

For more than a century, Tinmasters’ site in Caldicot has employed local people to work with metal. Originally the Tinplate Works in 1880, the factory focus shifted in the early 1900s from the practical to the beautiful, in line with Edwardian elegance. Caldicot Metal Decorating's (CMD) history as metal decorators began.

In February, Valiant, a brand and marketing agency, launched CMD as Tinmasters, telling the world – in a word – who they are, what they do, and how they do it. An available .com domain sealed the deal that this name was right for them.

The new Tinmasters name and message surpassed initial objectives. From a precarious position of a single client forming the majority of its turnover, the business invested in new technology and a new brand to help attract a wider client base, beating the two-year objectives in just three months.

About

CMD has operated as a metal printer from its site in south Wales for the past 109 years. It's a manufacturing company whose primary role is to print customer's designs on to tinplate or aluminium. The company has run profitably for the past 10 years.

Valiant is a small marketing agency founded in 2010 by Tina Keeble, who still owns the business. It focuses on brand strategy, identity, website design and marketing. Valiant got into the recommended agency register top 10 in the UK for seven categories this year.