Huddle builds successful sales pipeline thanks to Aprimo Marketing Studio On Demand

About Huddle

Huddle is a leader in cloud collaboration and content management for enterprise. Huddle is used by more than 90,000 organisations worldwide, including Disney, HTC and Kia Motors, to securely manage projects, share files and collaborate with people inside and outside of their business.

Working with Aprimo has helped Huddle take control of its sales and marketing processes and build a successful sales pipeline with sales now consistently working on 95-99 per cent of leads. Furthermore, Huddle changed its entire business model based on the business intelligence it gained from Aprimo Marketing Studio On Demand.

Working in silos, duplicating effort

Like many organisations, Huddle suffered due to its marketing and sales team using a variety of different applications, none of which talked to each another. As a result, sales and marketing were working in silos, duplicating effort, and finding it difficult to distinguish between prospects and marketing qualified leads.