IBM - Chatting to the Channel

IT resellers are key audience for IBM; they are an extension of the IBM sales force consulting, selling and distributing IBM hardware, software and services.

IBM launched its smarter planet initiative to this channel audience to demonstrate the vital role that these resellers play in helping to fuel the growth of SMEs.  

This media savvy audience hold a deep knowledge of the IT space so opting for a push strategy only in this often cluttered environment would hold little chance of cut through.

360? communication is key to understanding which IT issues are closest to the channels heart, allowing an adaptation of marketing messaging to address pertinent industry topics in real time.

The commitment which IBM has to the channel space pays dividends in terms of insight and customer understanding. Striking up conversations surrounding concerns, such as client security, demonstrates ever important thought leadership in a rapidly expanding digital age.