IBS's international 'Margin Killers' campaign by Velocity Partners

About the company 
IBS is the world leader in distribution resource management software. It has over 30 years experience of helping wholesale and distribution companies streamline, automate and accelerate the processes needed to run their businesses.

It serves 40 countries around the world with partners in several more. The company has sold the flagship product, IBS Enteprise to top outfits like Everfresh, Heinz, Honeywell, Inchcape, Isuzu, Kia, Lexis Nexis, Hitachi, Maxell, McGraw-Hill, Miele, Mitsubishi, Pearson, PaperlinX, Rexel, Univar and Volvo.

IBS has experienced a dramatic turnaround in the past two years after a demoralising spell of losses and cost-cutting.

Strategy
The two main strategic drivers have been:

• Repositioning from a general provider of enterprise software and services to a focused provider of distribution software.
• Re-engaging to bring new distribution businesses into an increasingly sophisticated marketing and sales funnel.

The content marketing campaign is the first major initiative to demonstrate the new IBS to the market and to talk to prospective buyers about their own needs instead of our software.