Incisive Media turns to Black Mobile Solutions to deliver responsive IBM solution

About the client company

Incisive Media is one of the world's leading B2B information providers, serving the financial and professional services markets globally. They aim to bring product provider and purchaser business communities together using all the varied platforms available to a modern publishing business.

Incisive Media were tasked by IBM to deliver mobile capability for an integrated multi-channel campaign to run across print, web, mobile and email properties. They in turn approached Black Mobile Solutions (BMS), a London-based mobile specialist whose focus is on working with its client base to leverage existing digital assets and create a better user engagement through the most appropriate media platform, with a brief to meet and exceed their client’s needs.

The solution
Following a short consultation period it was decided that a mobile internet site (.mobi site) be designed and developed. This would bring together weekly facts on the technologies, products and services that businesses use to improve their bottom line. Should a user wish to view more information pertaining to the weekly fact they were able to complete a short data capture form in return for receipt of a whitepaper document substantiating the information behind the fact. The solution implemented was called ‘Smart Facts’.