Innovex rebrand as a thought leader

This is the second year of an ambitious plan to reposition Innovex as the category thought leader. The long-term objective being to equip the brand with sufficient customer permission to launch new sales and marketing services.

We took the radical step of sacrificing all press and outdoor advertising for a digital only strategy, a medium where we could advertise less, debate more and engage our target customers in peer to peer communication.

And its working. Although the website is a totally new resource the industry are visiting, downloading reports, listening to podcasts etc. A full tracking survey is provided.

Background and Scope
The industry is facing massive upheaval as the route to drug discovery changes, is costing more and the resulting drugs not always guaranteed listing even if they are the best treatment (a move known as scrapping the gold standard in favour of health economics) . This places further demands on the marketing of drugs. Consultants and Advisors are telling the pharma and biotech companies to outsource the marketing but they are reluctant because they don't believe in the capability of CSOs to deliver more complex services.