InPartnership with Outsourcery for Outsourcery, by 9 Yards

Summary

 Previously Outsourcery targeted SMEs via direct sales and channel partners. Since 2010 the business strategy and focus has moved towards Outsourcery becoming the UK’s number one cloud service provider (CSP) and in support of this, Outsourcery recognised the opportunity to engage partners to deliver scale and reach across the SME market.

Outsourcery has invested £10 million pounds in its infrastructure and in June 2011 launched a new cloud platform based on the latest Microsoft Hyper-V Cloud technology. The Outsourcery proposition to partners is to sell Outsourcery products to their own customer base and be rewarded through a flexible commission structure. Each partner will be ‘classed’ according to its willingness to work with Outsourcery and the potential business they can generate.

Following the launch of the InPartnership brand in 2010, the challenge and task for this campaign was to further develop the partner proposition and launch our manifesto to the channel to support them selling cloud services. The overall key messaging for the campaign was based around the question ’Why should a potential partner choose Outsourcery? Because at every level they offer a better solution than the competition.’