Investec pushes boundaries with Test cricket analytics

Investec is an international specialist bank and asset manager that provides a diverse range of financial products and services to a niche client base in three principal markets, the United Kingdom, South Africa and Australia, as well as certain other countries. 

Challenge
In 2014, Investec signed a ten year sponsorship deal for the ECB Test cricket. Design and technology agency Athlon was tasked with creating an innovative solution that would not only maximise Investec’s ten year sponsorship of the ECB Test cricket, but also make Investec synonymous with understanding performance and data. 

The growth in data and analytics in the banking industry as a whole is on the rise, along with the drive to make that data more consumer-friendly. From a wealth management point of view, Investec was keen to demonstrate that it could understand and visualise data, whether that be data from a cricket match or financial data.

Solution
Athlon’s solution was the Investec Test Tracker, an intelligent web-based app that analyses real-time data to provide performance insights, driving relevancy between cricket and Investec, making it accessible to everyone.