Just rewards

Planet was signed up by networking solutions company Juniper Networks to refresh and relaunch its channel loyalty programme – J-Rewards – to its EMEA partner audience, in order to broaden its appeal and create a new look and feel. The project aimed to register 400 participants in the first quarter and generate £1.9 million in revenue; create a fully-integrated online system; enable rewards to be generated for non-sales business behaviour such as achieving certification; and also reduce administration time.

The strategy involved Planet totally remodeling the existing J-Rewards Programme to the new-look site www.juniper.net, implementing back-end management and reporting systems, alongside a comprehensive communications strategy created to launch and support the new programme.

The campaign

The target audience consisted of sales representatives and engineers within organisations that had achieved elite, select or reseller J-Partner status. Overall, there were 7480 companies and the aim was to have 20 per cent of them registered on the programme within the first year.