Launch of QuickBooks Online for Intuit QuickBooks, by Hotwire PR

Summary

 In April this year Intuit launched its first cloud offering in the UK market with QuickBooks Online, an online accounting version of its popular QuickBooks accounting software.

To drive a successful launch of QuickBooks Online in to the UK, the campaign adopted a highly targeted and customer insight-driven approach. Upfront investment was pumped into gaining valuable customer insight and then integrating this across all touch points of the campaign.

Success was measured in terms of brand and product awareness, driving traffic to the website, conversions and ultimately – subscriptions to the service.

The campaign exceeded initial targets and expectations with Intuit set to make a positive ROI in approximately eight months of launch date.

About the company

Intuit is the developer of the QuickBooks brand of financial management software for small businesses. 

Strategy - broader business issues the company is facing

With the rapidly-accelerating shift to online for core business applications, Intuit decided to launch