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    'LinkedIn European Business Awards in association with Cisco WebEx' by DNX for Cisco WebEx

    Brand: Cisco WebEx, Agency: dnx

    Background

    Cisco Webex is the market leader in online collaboration tools. The tools enable people to share ideas, documents, applications and even their desktop. Teams can work together in real time from any location.

    Cisco WebEx needed to improve their awareness as a business collaboration tool across Europe. We were tasked to come up with an innovative, long-term media solution that would reinforce the business benefits of sharing ideas online via WebEx.

    The campaign

    We approached LinkedIn, the professional networking site, as it is the perfect medium for talking to hard-to-reach professionals, particularly those in SME's working across multiple regions.

    LinkedIn also shares the same values as WebEx - they're all about collaboration and networking, too. LinkedIn users are big advocates of the network and we could build on this by aligning WebEx the two brands.

    We therefore created The LinkedIn European Business Awards. There were four categories: Best Business Leader, Best Business Start-up, Best Business Innovation and Rising Star of the Year.

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