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    By B2B Marketing

    Logica builds bridges with utilities for Smart Metering launch

    IT and business services company, Logica leads the utilities industry in developing services to help organisations combat increasing energy reduction regulations, resulting from climate change. IT will underpin this transformation and Logica has led the way with award winning smart metering projects, based on two-way communications using Smart Meters which provide real-time energy and water consumption information via web or in-home displays, encouraging more intelligent consumption.

    Whilst Smart Metering has been around for a long time, the energy industry has been waiting for Government to define the market model for mainstream use. Following the Government announcement in May 2009, Logica was positioned to lead this initiative, working with the six major UK utility providers.

    Campaign Objectives


    As part of the larger project to deliver smart meters for utility providers over the next 10 years, Logica needed to develop a 'tool' to help sales consultants (Smarties) sell smart metering into utility providers/vendors, enabling them to understand the process and effects on stakeholders. The long term objective was that the tool should become the de facto industry Automated Metering Infrastructure representation, to be used by major smart stakeholders and, thus, raise Logica's profile as a market leader in Smart Metering.

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