'Making it Magnet makes you more' for Magnet Trade by Refinery

It is second in the market to Howdens, the clear market leader with more than twice as many outlets. Based in Darlington, Magnet Trade have operated for over 90 years and have a strong manufacturing heritage

Strategy
In October 2009, the UK building industry experienced its 19th successive monthly contraction in activity; a market in which many of the main suppliers suffered sales declines.

Market intelligence indicated that October has traditionally been by far the biggest month of the year for the market leader.

Analysis of historical sales indicated that a small number of large value orders form a significant proportion of Magnet's total sales; it was decided to focus the campaign on stimulating purchases in excess of £1500.

The promotion focused upon the idea that 'Making it Magnet makes you more', i.e. if the builder chose Magnet kitchens (over competitive products) there were clear financial and business benefits for them - more orders, more profits and more customer satisfaction, as well as greater rewards.