Market Makers’ data enrichment boosts business development for Office Depot

About Office Depot

From everyday stationery items to complete office management solutions, SME to blue chip, Office Depot provides more office products and services to more customers in more countries than any other company. With annual global revenues exceeding 12 billion dollars,  Office Depot operate through retail, wholesale and contract channels in 54 countries.

Strategy

In the UK contract market Office Depot operates two teams of business development managers: one that handles regional and key accounts, and another focused on the mid-market – customers that fall between small businesses and corporate enterprises.  Office Depot works with a global business contact broker that provides them with databases of companies that fit its target profile.

Office Depot were looking for a data partner to cleanse and enrich this database with intelligence that would accelerate qualification and help identify which of the business development teams each prospect should be allocated to.

Campaign Audience and Objectives