'Mobile at the fingertips of the engineer' for NXP Semiconductors

Summary

This entry is about how NXP Semiconductors started offering easy to use mobile apps for smartphones less than a year ago as the first company in the Semiconductor industry to connect our worldwide target audience of design engineers to our entire product portfolio. For design engineers quick and easy 24-7 access to manufacturer product information is key to successfully deliver electronic application designs, which very often are under enormous time pressure.

Via selected media we were able to boost awareness and usage of our mobile apps and we are now connected to over 10,000 engineers who use our mobile apps to search for our products and order them online, linking them to our distribution partners. Engineers like our apps and via the feedback possibilities they are proving us with lots of valuable ideas how they would like to get served. Via the apps we generate up to 1000+ highly qualified leads for our distributor and direct sales as well. Mobile marketing has become an integral part of our marketing mix and is linked to both customer needs and NXP’s strategic business goals. NXP delivers ‘mobile at the fingertips of the engineer’, and we’ve only just started!