'Money into Property' PR campaign by Sparda for DTZ

Spada is a specialist PR agency serving professional services firms. For more than 20 years it has advised some of the most influential organisations and professional bodies in the legal, financial services and built environment sectors, including top-four global real estate adviser, DTZ.

DTZ's annual flagship research report is called Money into Property.

Objectives: the brief from DTZ

• Position Money into Property 2009 as the most authoritative global research on real estate capital markets - against a backdrop of similar reports
• Launch the DTZ Fair Value Index - an entirely new concept introduced for the first time in the report
• Devise key messages and craft press materials
• Secure media coverage of the report by a heavyweight broadsheet newspaper - in addition to high-quality property and other specialist trade coverage
• Secure attendance of senior property correspondents at the launch event

This brief was provided to Spada just one week prior to DTZ's official launch to clients.