'MWA insurance: The Katy Small story' for Reader's Digest by Eulogy

Summary

A B2B PR campaign that told the story of Katy Small and scored big results!

Mercury West Associates (MWA) Insurance specialises in insurance for high net worth companies. Associations representing sport and media professionals, QC’s and business leaders come to MWA for a high-end service that matches their client’s high-end lifestyles.

MWA reaches its niche audience by building relationships with relevant business communities.  But during a time when big insurance players were continually eyeing up potential new revenue streams, MWA had to hold on to its position in the marketplace and concentrate on building its profile.

Since turning to Eulogy!for a brand-building trade PR campaign, MWA has:

• Exceeded growth targets by 10 per cent
• Receiving 120 business enquiries (target 25)
• Won seven new clients (target 1)
• Achieved an ROI 3:1

PR is the ONLY marketing initiative MWA has ever employed

Mercury West Associates: Who are they? What do they do?

Established in 2004, Mercury West Associates (MWA) Insurance is a specialist insurance broker for high net worth individuals. It looks after the business insurance needs of Premiership footballers, media and sports professionals, QC’s and business leaders.