'My Genius' by Axongarside for Maginus

Client

Maginus's stated aim is to achieve 'dominance in the aggressive and fast moving multi-channel retail and distribution markets'.

From its origins as a mail order software company Maginus has recently pioneered the new Multi Channel Commerce (MCC) software solution. Its products help retailers as well as wholesalers to sell to their customers across more than one channel while improving customer service and controlling costs. Maginus solutions are provided through a range of software products, some developed in-house and others based upon Microsoft Dynamics AX.

Challenge

The company therefore faced competition from other Dynamics AX distributors with a need to establish its own brand differential. Maginus had recently put in place a new corporate identity featuring a multi-coloured 'swoosh' and messaging built around Maginus giving customers the 'power to grow their business.' Anecdotal evidence however showed that amongst retailers in particular, the company was still less well known than some competitors, with little knowledge in the market of Maginus's innovation, technical leadership and 'can do' attitude to its client's requirements. Maginus customers tend to be positive and forward thinking early adopters. Instead of retrenching in the current market , they embrace the changing buying habits of their customers and seek to turn them to their advantage through MCC. They are successful because they think differently. Maginus offers the perfect match for retailers like these but too many of them were unaware of this.