Nabarro rebrand

Law firm Nabarro Nathanson has undergone a full rebrand, revamping its logo and shortening its name to Nabarro, in a bid to shake its 'best-kept secret' status.

Branding consultancy Identica was appointed to design the new corporate identity as well as a range of communication tools for Nabarro. The new brand was unveiled last month.

According to Dana Robertson, creative director at Identica, the rebrand reflects the growing warmth within the professional and financial services industry towards adopting branding and communications techniques. The legal sector - noted for its cynical attitude towards branding in the past - is realising its potential to act as a vital strategic tool to stand out in a crowded and competitive marketplace.

'Skill, discipline and dedication to delivering high-quality business-friendly advice are characteristics that have shaped the firm into what it is today,' says Robertson.

'Nabarro has just under 900 staff with strong expertise in areas such as real estate, projects, litigation and dispute resolution as well as a range of specialist services.However its success is not yet matched by its reputation and it is in many ways, a best-kept secret, which is why we have developed a rejuvenated and powerful brand.'