Nationwide Media Group and Infogroup UK

Nationwide Media Group is an exhibitions, event management and digital media company that owns, runs and organises an ever growing portfolio of exhibitions in both the business and consumer markets.

With 25 years experience in the exhibitions and events industry, the company's business shows are some of the largest and most successful in the UK with thousands of business leaders participating and visiting.

Challenge
In an increasingly competitive marketplace, Nationwide Media Group needed to increase levels of attendance amongst key decision makers at its two regional flagship exhibitions: Business North West and Business Yorkshire.  

Although previously attracting thousands of visitors, the lack of email data and ability to access and utilise information on previous attendees and exhibitors was hampering the company's ability to target new attendees for future events.  

With information on previous exhibition attendees and exhibitors stored in multiple formats and locations, the company faced a complicated data challenge that needed to be solved if Nationwide Media Group was to unlock the power of the information it held and secure the ongoing success and profitability of its events.