Nectar Business finds B2B value in Facebook

Using social media as the primary channel to promote and celebrate a B2B partner event Nectar Business delivered high levels of engagement and positive brand sentiment demonstrating value of social for targeting SME audience

Nectar Business is part of Nectar, the UK’s largest loyalty programme. It is specifically aimed at small business owners, allowing them to collect Nectar points on business purchases with a range of coalition partners including Brakes, Hertz and DHL Express, which they can then spend on rewards for themselves or the business.

Nectar Business is always eager to deliver new and exciting ways to deepen collector engagement, and is committed to proving value to partners who belong to the programme. One way it achieves this is through bi-annual coalition collect events – promotional periods where Nectar Business partners run bonus offers for the benefit of collectors. These twice-yearly events seek to increase collector engagement, celebrate and promote the coalition nature of Nectar Business and drive positive brand sentiment.