Neolane improves effectiveness of DigitalGlobe's event-triggered campaigns

DigitalGlobe needed to quickly promote availability of new satellite imagery with more efficient global marketing organisation. It needed to be able to:

• Gain more visibility and control over its total marketing operations
• Decrease time-to-market for delivery of personalised, event-triggered campaigns
• Improve brand consistency across business lines, products and reseller programmes

DigitalGlobe is a leading global provider of commercial high-resolution world-imagery products and services for defence and intelligence, civil government, and commercial customers.  The company serves many well-known customers including Google Maps, Google Earth, Mapquest, Bing Maps and Nokia Ovi Maps.  With DigitalGlobe's collection sources and comprehensive image library, the company offers a range of on- and off-line products and services designed to enable customers to easily access and integrate imagery into their business operations and applications.

DigitalGlobe's complex business spans multiple industries, geographies and languages.  As the company continued to grow, it became increasingly important to gain more visibility and control over its total marketing operations, and more quickly promote the availability of new satellite images to key verticals while supporting the DigitalGlobe brand and network of resellers.