Newsweaver repositions as email expert

Newsweaver provides businesses with the software and expert advice to implement email newsletter programmes, from the initial newsletter design to tracking readers' behaviour. The company offers a self-service web-based solution that is easy to use and can be managed either in-house or externally by Newsweaver. Its client base spans 18 different countries, but the main geographic focus is predominantly the UK and Ireland.

Even though Newsweaver's software is web based, the company is NOT a web-based company and do not sell any products online.

Objectives of the campaign:

• To position itself online as knowledge leaders and experts in the area of email newsletters.
• Achieve a strong online presence and a Google PageRank of 5/10 by end of 2007.
• Appear in the first two pages of Google for both natural search and pay-per-click for at least 50 per cent of its target keywords.
• Deliver 300 sales leads per month from search marketing activity for the sales team to follow-up.
• To target UK marketing managers in medium to large sized companies.