‘On your frequency’ for Thrane & Thrane, by CBC

Summary

 The SAILOR 6000 Series is a new suite of marine satellite and radio communication equipment for use aboard professional vessels. The equipment can be sold as standalone items or as part of an integrated commusnications console.

The inspiration for this new generation of products was user feedback and maritime insights. Each product had been painstakingly re-engineered to make it more intuitive, ergonomic and durable to support operational life aboard commercial vessels.

The creative idea highlights that Thrane & Thrane has tuned into end-users to ensure that its new product line is on the same wavelength as those intended to use the products. This understanding of users is further reinforced by imagery taken aboard real working vessels, using real sailors.

The campaign included ads in trade magazines, microsite, exhibitions, posters, sales literature, data sheets, dealer POS material, emails and presentations.

The client

Thrane & Thrane makes radio and satellite communication equipment for professional users, addressing aeronautical, land mobile and marine communication needs.