'Open for business' by Rowan Marketing for Lloyds Banking Group

About the client company

LBG are now the largest UK Bank following the integration of Lloyds TSB and HBOS. The Large Corporate Division serves businesses with £15m to £500m turnover.

Strategy - the broader key issues

Following well documented issues in the banking industry, LBG needed to demonstrate that they continued to be open for business - a corporate Bank dedicated to providing innovative long term solutions, throughout the cycle of their customers' businesses. Also, and particularly relevant within the corporate sector, it was essential that customers and prospects understood the new structure of the Regional Teams, and the comprehensive resources available to them. Central to the success and development of a long and lasting association is the pivotal role played by each customer's trusted advisor - their Relationship Director.

Networking events within the financial services sector have been thin on the ground over the last two years; Lloyds decided to steal a march by organising 14 such events at iconic locations throughout the UK.