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    B2B Marketing
    ABM & Demand Generation

    By B2B Marketing

    Oracle boosts qualified leads with SCi Sales

    The Client
    Oracle is the one of the world’s most respected companies, providing complete, open and integrated business software and hardware to more than 370,000 customers in over 145 countries. Oracle’s portfolio contains over 80,000 products which it sells direct and via channel partners.

    The Campaign

     Oracle needed to promote enterprise resource planning (ERP) through their Oracle Applications (apps) to mid-market prospects in the UK and Europe. Each country had two channel partners - one for apps and one for hardware/infrastructure - and it was important they were fed regular leads and reports.

    The technical complexity of the project soon became clear. Not only were SCi promoting complex ERP solutions but it was doing it across a variety of verticals to firms with turnover between $100-$500m.

    The Oracle and SCi team set about creating a series of programmes to ensure the proposition was delivered with confidence and clarity - and with meaningful results. The programme included:

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