'Orange Exchange online' for Orange, part of Everything Everywhere by Publicis Blueprint

Summary
Orange Exchange magazine online is an original and innovative digital customer loyalty publication for Orange’s small to medium-sized enterprise (SME) B2B base.

Produced bi-monthly in eight different versions for specific customer channels and life stages, the magazine presents information on the latest Orange products and services. It also offers inspirational and practical business advice, as well as technology updates.

Enhancing the customer experience through rich media and direct links to further information, the online edition also rewards customers with exclusive online content, features, videos, offers and competitions.

About the client company
Orange launched in 1994 with the aim of changing the way we communicate with each other. As the fourth company to enter a crowded mobile marketplace, it needed to do things radically differently. By talking in a language people could understand, and offering innovative products and services, Orange put its customers first and left the competition playing catch up.