'Own the Podium' by Steak for British Gas Businesses

About the client company

British Gas Business (BGB), part of Centrica, is Britain's leading supplier of energy and energy services to businesses, in both the public and private sector and from small and medium sized enterprises to large multi-site companies. Over 950,000 businesses choose British Gas Business to supply their nergy in the UK.

Strategy - broader business issues the company is facing

BGB occupies a dominant position in its marketplace as the leading provider of business energy. However, the market has becoming increasingly crowded, particularly online, where many businesses have seized the opportunity to promote B2B utilities services and new players such as SwitchforBusiness.com, and other price comparison and aggregator sites, have entered the B2B sector.

BGB now operates in a market where it is easier than it has ever been for customers to find information about business energy, compare prices and switch provider. BGB's challenge is to maintain its leading position in the face of increasing customer choice and competition online.