'Pass the Ball' for Cisco WebEx by DNX

DNX invited its audience to use WebEx to share ideas or - to use its campaign strapline - to 'Pass the Ball'. The campaign ran globally and DNX looked after all activity in the UK, Germany, France, Nordics and Benelux.

Using a photographic style inspired by David Hockney, DNX created a bold, differentiated campaign that carried a variety of messages and images, and was run across a wide range of media including online banners, digital underground posters and cross-tracks. Video pods were set up at key European locations in which people could record their ideas. All traffic was directed to a central website.

The campaign delivered 176,417 click throughs to the site and 5,273 people interacted.
701 ideas were submitted to the website by audiences in the EU and 335 videos were recorded in the ball booths. Traffic to WebEx's main European sites increased by over 40 per cent. In France, it increased by 100 per cent.