Perkbox

Summary 

Perkbox’s marketing team is built around seven core functions: design, performance, online, campaigns, content, communications, and operations.

It has grown and evolved significantly over the past year – half of its marketing hires have only been at the company less than a year. Perkbox is adapting to several large and exciting company milestones including: creating the go- to-market strategy for three new products, creating a customer marketing strategy, and aligning messaging with two different markets as the company expands globally. 

The repositioning (and brand evolution) has been executed completely in-house with no agency support. This has required a very high level of expertise, innovating to build and execute campaigns aligned with the product team.

Over the last 12 months the team has grown and evolved significantly to scale with the business. Going from single- product/single-market to a global multi-product organisation meant marketing had to increase the complexity of its team, introducing new functions like customer and field marketing managers. In addition, it invested heavily in areas of scalable growth such as SEO, ABM and offline (outbound) marketing.