Planet Group and Symantec team up to drive revenue

Campaign: Aspire Program

Agency:  Planet Group

Client: Symantec

*Symantec is a global leader in infrastructure software, enabling businesses and consumers  to have confidence in a connected world.

*The company helps customers protect their infrastructure, information and interactions by delivering software and services that address risks to security, availability, compliance and performance.

*The program was aimed primarily at Symantec's ‘Silver' and ‘Registered' Partners, and other organisations that sold Symantec solutions but who were not members of Symantec's Partner Program, along with prospective partners that were able to benefit from joining the Aspire Program.

Why the campaign?

The Aspire Program was developed with Symantec to retain, grow and drive revenue through existing partners, and recruit and build valuable relationships with new partners.  The objectives of the campaigns were to build knowledge and understanding about partners in order to implement intelligent marketing initiatives, and also to create and intelligent and evolving database to enhance and build relationships with organisations that sell Symantec solutions.  It was also designed to keep Symantec solutions ahead of the competition and at the forefront of their partner's minds, and to motivate the small business channel to sell Symantec solutions in preference to the competition.